TOBH is a clothing company on the rise with a great following already. TOBH stands for TIRED OF BEING HUMBLE and according to its designers the company is about “Embracing yourself as who you are and what defines you”. So be the first of your friends to have it go to tobhculturebrand.bigcartel.com

Since joining Reebok last year as Global Creative Director for the brand, hip-hop producer Swizz Beatz has made his presence felt with the introduction of the Beatz-designed Kamikaze III Mid and the resurrection of iconic silhouettes like Allen Iverson‘s rookie year signature, the Question. Now, the UK-founded, Massachusetts-headquartered footwear label presents its “Time Lapse” video with Swizzy. Set in Manhattan’s Times Square as a nod to the artist’s Big Apple roots, the piece focuses on the transformation of styles from the 1980s to present and sees the New York native in a slew of Reebok classics from the past 30 years.

Via HypeBeast